About Us

Our Story


We see physicians creating technology for better patient care. We see every physician using an App to monitor, diagnose, and treat their patients. We believe that physicians will take care of their patients using this technology after hours, weekends, and on vacation. We see better care using this technology than what we have today. We see the decrease in cost of healthcare at the same time increasing physician revenue. We create technology only if it helps patients improve their care, decrease cost for insurance and government and increase revenue for physicians. This can only be done with technology created by the physician. We see all specialists across medicine using such technology. We see a world where physicians are driving healthcare and the care of their patients. We see physicians as the next great leaders in changing how things are done and what technology is needed and created. We see physicians engaged in the care of their patients once again. We see patients, insurance companies, hospitals; other industries come back to the physician as the leader in the care of the patient.

The physician has been told what to do over the years, whether to use an electronic medical record, or use certain drugs vs another, or to document certain things or to do certain exams or ask specific questions for the improvement of patients. This has created better care of the patient; however, it has sacrificed the patient-physician relationship. We feel as we are being punished. There has to be a better way. The better way is to allow physicians to use technology the way they feel necessary to improve patient care. At the same time reduce the cost of overall healthcare.

Technology has been used over the past decade to improve patient care. We have electronic medical records, we have better medical devices, we have better data and analytics, we have quality measures, we have step therapy protocols, we have better medicines. This has improved either the cost of healthcare or improved overall health of the population broadly. However, none of the technology has vastly improved the patient-physician relationship. We see software bridging this gap that does not exist in medicine today. Only through better software, we will change the face of healthcare. This software has to be physician created and driven.

We see physicians splitting their time seeing patients in their hospital practice, their clinic practice, and their App Practice.

Physicians have a clinic practice, some of us have a hospital practice, and all of us will have an App Practice. This is where we manage patient’s medications, educate, diagnose, and lower cost of healthcare. We see a world not bound to the clinic location and hours. We see ourselves practicing after hours, on weekends, even on vacation. App Practice is about going back to why we love to practice medicine in the first place: taking care of the patient.

Mission statement

Our guiding principles lie in doing the right thing vs doing what we are told to do by other parties. We want to do what is right for our patients. We want the freedom to do what is medically necessary for our patients to improve care. Our current state is we have to have the patient come to the office to provide this better care. However, the way we communicate and logistically it’s hard for the patient. We will communicate via an App.

The root of the problem is we are told what to do by either the insurance companies or the patient. We plan to change that so that it is physician driven. The only way to do this is to give everyone what they want. It’s a compromise and teamwork with all parties involved. We must allow insurance companies to save money and reduce their cost. We must allow the patient better access to the physician and provide better care. We must allow the physician to make more revenue.

This can only be done via smarter software. This smarter software is App Practice.

The roots of App Practice lie in the history. The history of App Practice is that it was created by a team who has created an EMR. These people know how data should be handled and presented to physicians. The secret to guiding principles is presenting this data in a way that physicians can take care of the patient more efficiently. This presentation of data is far different than any other technology created, in fact it is so different, that it is not really technology. It is in the form of a board question. The presentation of patient data in this format allows the physician to easily and rapidly provide better care. This allows for physicians to take care of the patient within seconds vs. 15-30 min time slots in the office.

We intend to create this future starting with endocrinology. Diabetes is one of the leading causes of death and leader in the cost of healthcare. We start with the patient that has diabetes. We have assembled a group of 40 providers of endocrinology in Houston. We are creating software that allows the physician to answer a board question within seconds.

We plan to expand to other specialties: cardiology, nephrology, dermatology, and others. We will focus on chronic disease at first as this is the highest cost burden and this is where the need for the physician is the greatest.

We have a great team of developers. The developers who created an EMR from scratch, who know how to create the most efficient ways to present data.

Our guiding principles include better care for the patient, saving money for the patient and the insurance companies and more revenue for the physician. If it does not qualify all of these criteria, we will not create those features.